Revitalizing Trend Tids in India's Fast fashion Market
The document outlines a revitalization plan for Trend Tide in India's fast fashion market, targeting Gen Z (60%, 18-24) and Millennials (35%, 25-34), mostly urban (75%) with incomes of Rs2-5 lakh (70%). Gen Z prioritizes sustainability (62%) and inclusivity (25%), while Millennials focus on value (
By Dr Ishanpreet singh