Rina Patel

Content Marketer | Social Media Strategist for D2C Brands

🎯 Freelancing

✨ My Journey So Far

2022 – Instagram Ads & Creative Strategy – Coursera (Meta Program)

Learned campaign structure, Reels-first strategies, user personas, and mobile-optimized ad creation for Instagram.

2022 - 2022 🌱 Growth

2021 – HubSpot Content Marketing Certification

Covered blogging strategy, content repurposing, storytelling frameworks, and SEO alignment with brand voice across digital platforms.

2021 - 2021 🌱 Growth

2020 – Freelance Content & Social Media Strategist

Crafts end-to-end content strategies for small businesses, manages Instagram calendars, writes website copy, and builds audience funnels through organic and paid content. Skilled in Canva, Notion, Meta Ads, and storytelling.

2020 - Present 🎯 Milestone 🌟 Impactful

2017 – Symbiosis Centre for Media & Communication

Graduated with a Bachelor's in Media Studies with a focus on digital marketing and brand communication. Led multiple content and campaign projects as part of coursework and freelanced with early-stage startups during college.

2017 - 2020 💼 Foundational

🧩 Proof of Work

Social Media D2C

Social Content Strategy for Sustainable Beauty Brand

Crafted a comprehensive 30-day content plan for a cruelty-free beauty brand. The strategy included custom post templates, caption frameworks, and influencer scripts. I managed a product soft launch using UGC-style Reels, customer testimonials, and story series. Also redesigned Instagram highlights, bio, and grid layout. Focused on audience storytelling, visual cohesion, and measurable engagement using analytics tools like Meta Suite and IG Insights.

Reels Brand Voice

7-Day Reels Challenge – Building Brand Voice

Ran a self-led 7-day Reels challenge for a new pet accessory brand. Focused on consistent brand voice, used trending audio with personalized storytelling, and added subtitles for accessibility. Each Reel had a clear CTA and was designed to test different formats (product demos, memes, behind-the-scenes). Measured success using Instagram insights and documented the entire process in a LinkedIn case study, which attracted outreach from other small brands.