Social Content Strategy for Sustainable Beauty Brand

Gained 4K+ new followers, 28% engagement rate, and 3X story view growth in the first month.

Social Media D2C Content Calendar UGC Strategy Freelance


About the Project

Crafted a comprehensive 30-day content plan for a cruelty-free beauty brand. The strategy included custom post templates, caption frameworks, and influencer scripts. I managed a product soft launch using UGC-style Reels, customer testimonials, and story series. Also redesigned Instagram highlights, bio, and grid layout. Focused on audience storytelling, visual cohesion, and measurable engagement using analytics tools like Meta Suite and IG Insights.

Created by

Creator photo

Rina Patel Content Marketer | Social Media Strategist for D2C Brands

Digital Creator & Problem Solver

@rinapatel-1
Impactful

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