Social Content Strategy for Sustainable Beauty Brand
Project
Impactful
Social Content Strategy for Sustainable Beauty Brand
Gained 4K+ new followers, 28% engagement rate, and 3X story view growth in the first month.
Social Media
D2C
Content Calendar
UGC Strategy
Project Overview
Crafted a comprehensive 30-day content plan for a cruelty-free beauty brand. The strategy included custom post templates, caption frameworks, and influencer scripts. I managed a product soft launch using UGC-style Reels, customer testimonials, and story series. Also redesigned Instagram highlights, bio, and grid layout. Focused on audience storytelling, visual cohesion, and measurable engagement using analytics tools like Meta Suite and IG Insights.
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