7-Day Reels Challenge – Building Brand Voice



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Growth
7-Day Reels Challenge – Building Brand Voice
Reels reached 18K+ views, 20% profile visit boost, and generated 10+ inbound product inquiries.

Rina Patel
Content Marketer | Social Media Strategist for D2C Brands
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Project Overview
Ran a self-led 7-day Reels challenge for a new pet accessory brand. Focused on consistent brand voice, used trending audio with personalized storytelling, and added subtitles for accessibility. Each Reel had a clear CTA and was designed to test different formats (product demos, memes, behind-the-scenes). Measured success using Instagram insights and documented the entire process in a LinkedIn case study, which attracted outreach from other small brands.
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