Diwali Festival Economy Insights 2024 by ANUSHKA BAJPAI

This project analyzes the economic impact of Diwali festival on consumer spending patterns across India. Using real transaction data from 11,000+ customers, I examined how demographics, geography, and product preferences drive festival economy. Festivals aren't just celebrations, they're economic opportunities. This analysis helps businesses know exactly where to focus their marketing, inventory, and logistics during festival season.