Dream Ezee is an emerging brand in the midrange pillow market, designed to offer high-quality comfort at an affordable price. The brand aims to establish a strong presence among working professionals and urban consumers who seek a balance of quality, affordability, and convenience in their sleep essentials. To achieve this, a comprehensive marketing promotion campaign will be implemented, utilizing both digital and traditional media channels. The strategy will focus on enhancing brand awareness, engaging potential customers, and driving sales through well-structured promotional activities. A combination of content marketing, influencer collaborations, and targeted advertising will be deployed to create a lasting impact. The campaign will ensure that the brand’s messaging remains consistent, engaging, and aligned with consumer preferences while maintaining a professional and strategic approach.