TrendTide Reimagined: Weaving a Sustainable Future

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TrendTide Reimagined: Weaving a Sustainable Future

This project details a comprehensive marketing and brand revitalization strategy for TrendTide Clothing Co., a Mumbai-based fast fashion brand facing a significant 22% sales decline. The strategy focuses on repositioning TrendTide as India's leading 'Mindful Fast Fashion' brand, addressing critical consumer demands for quality, sustainability, and inclusivity, while leveraging digital innovation to recapture Gen Z and Millennial audiences.

Krutika Thakre

Architect of Data-Driven Business Strategies

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Project Overview

TrendTide Clothing Co., a prominent Indian fast fashion brand, has experienced a challenging period marked by declining sales, eroded brand trust, and disengagement from its core youth audience. This portfolio project presents a strategic overhaul designed to reverse these trends and re-establish TrendTide's market position.

Drive link to documents : https://drive.google.com/drive/folders/14FFds3oi3PzrQ3u3p_492SjoslJNa2DR?usp=sharing

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Manas Gurung

Sneha S

Akash Jaiswal

Krutika Thakre

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TrendTide_PPT

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Campaign Brief and Budget Breakdown

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Strategic Analysis

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