Read the numbers and fix the funnel
Advanced50 creditsAbout 25 hours
The brief
You are given three months of a business's marketing data: spend and results by channel, the website funnel, and email results.
Find where it is losing people, and say exactly what you would change in the next month and what it should cost and return.
You get one version of this brief when you start, for example: an online course seller, a local services marketplace, a subscription snack box.
What to hand in
- A three-page plan
- The working
- The first two things you would actually ship, made
You hand it in as a project on Wooble: what you made, shown working, and a written account of how you made it. A link on its own is not enough.
Sign in to start
Free, and always open. Start when you like and hand in when it is ready.