ANSHIK CHAURASIA

Marketing & Social Media Professional | Content Creation, Growth & Digital Marketing

Digital banking · Central Bank of IndiaAmity UniversityGorakhpur, Uttar Pradesh, IndiaAvailable Immediately

Open to roles

Content StrategyGoogle AnalyticsEmail MarketingSEO

Central Bank of India — Digital Banking & Customer Support

Role: Supported digital banking and customer-service operations, resolving account-related queries and guiding customers through digital banking processes. Built: A customer-focused query-resolution and support workflow focused on clear communication, problem identification, and efficient resolution. Outcome: Supported 500+ active users and contributed to a 6% improvement in service satisfaction.

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MakeMaya — Email Marketing & Growth Operations

What I built: I built and managed email marketing campaigns designed around customer communication and engagement. This included campaign concepts, email copy, subject lines, CTAs, audience targeting, and performance optimization. I also contributed to broader growth-marketing initiatives by testing different messaging and approaches. Outcome: The work created a more structured approach to customer communication, helped identify which messaging and campaign approaches resonated with the audience, and provided performance insights that could be used to optimize subsequent campaigns.

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