MakeMaya — Email Marketing & Growth Operations

What I built: I built and managed email marketing campaigns designed around customer communication and engagement. This included campaign concepts, email copy, subject lines, CTAs, audience targeting, and performance optimization. I also contributed to broader growth-marketing initiatives by testing different messaging and approaches. Outcome: The work created a more structured approach to customer communication, helped identify which messaging and campaign approaches resonated with the audience, and provided performance insights that could be used to optimize subsequent campaigns.