Improved the UX for a blogging platform by designing an intuitive editor and enhancing the reading experience for users.
In this project, I was responsible for improving the user experience of a blogging platform. My goal was to make the platform more intuitive and easy to use for bloggers and readers alike. I started by mapping out the user journey to understand the pain points and areas that needed improvement. I focused on simplifying the content creation process for bloggers by designing an easy-to-use editor with customizable templates. Additionally, I worked on improving the reading experience by ensuring content was presented clearly and could be easily navigated. I also incorporated features such as a tag system to categorize blog posts, enabling readers to discover content easily. The design successfully improved user engagement and helped bloggers spend less time on platform navigation, allowing them to focus more on creating content.
Built a mobile app for streamlining event management at BITS Pilani tech fest.
Redesigned the e-commerce checkout process to reduce cart abandonment and improve conversion rates through usability improvements.
Designed the UI/UX for a college alumni networking app, enhancing alumni engagement through easy navigation, messaging features, and event listings.
