Lead Gen Funnel for B2B SaaS Product



Project
🚀 Pivotal
Lead Gen Funnel for B2B SaaS Product
Delivered 1,200+ qualified leads in 2 months at ₹98 CPL with a 15% conversion to demo.

Sandeep Tiwari
Performance Marketing Manager | Paid Media Specialist
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Project Overview
Designed a full-funnel paid strategy for a B2B SaaS product targeting HR professionals. Set up LinkedIn and Google Ads campaigns with niche audience targeting.
Created high-converting landing pages and ran lead magnet campaigns using eBooks and case studies. Implemented UTM tracking and synced data to CRM for automated follow-ups.
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