ROAS improved from 1.8x to 4.5x in 3 months with 40% reduction in CAC.
Scaling ROAS for D2C Beauty Brand.pdf
View DocumentTook over a D2C beauty brand struggling with high CAC and inconsistent sales. Restructured entire Meta Ads account with proper campaign objectives and audience segmentation.
Implemented A/B testing for creatives (reels vs static), experimented with UGC-style ads, and added retargeting layers using website events.
Created separate funnel stages with optimized copy and budget allocation per stage.
Digital Creator & Problem Solver
@sandeeptiwari-1Generated ₹12L+ in revenue from ₹1.2L ad spend in 6 weeks. Increased returning customer rate through sequential ad storytelling.
Brand gained 3,000 followers pre-launch and generated 400+ signups for early access via organic campaigns.
Gained 4K+ new followers, 28% engagement rate, and 3X story view growth in the first month.