Join Now

Scaling ROAS for D2C Beauty Brand

ROAS improved from 1.8x to 4.5x in 3 months with 40% reduction in CAC.

D2C Performance Marketing Meta Ads Funnel Optimization Client Work


📎 Proof of Work Documents

📁

Scaling ROAS for D2C Beauty Brand.pdf

View Document

About the Project

Took over a D2C beauty brand struggling with high CAC and inconsistent sales. Restructured entire Meta Ads account with proper campaign objectives and audience segmentation.
Implemented A/B testing for creatives (reels vs static), experimented with UGC-style ads, and added retargeting layers using website events.
Created separate funnel stages with optimized copy and budget allocation per stage.

Created by

Creator photo

Sandeep Tiwari Performance Marketing Manager | Paid Media Specialist

Digital Creator & Problem Solver

@sandeeptiwari-1
💡 Innovative

More Projects by Sandeep Tiwari

Project Image

Lead Gen Funnel for B2B SaaS Product

Delivered 1,200+ qualified leads in 2 months at ₹98 CPL with a 15% conversion to demo.

Similar Projects You May Like

Project Image

10X ROAS for a D2C Skincare Brand

Generated ₹12L+ in revenue from ₹1.2L ad spend in 6 weeks. Increased returning customer rate through sequential ad storytelling.

Project Image

Branding for a Sustainable Skincare Startup

Brand gained 3,000 followers pre-launch and generated 400+ signups for early access via organic campaigns.

Project Image

Social Content Strategy for Sustainable Beauty Brand

Gained 4K+ new followers, 28% engagement rate, and 3X story view growth in the first month.