Project

Travel Booking App UI

Designed an intuitive UI for a travel booking app, improving booking flow, reducing transaction abandonment, and increasing engagement.
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#Travel Booking #UI Design #Interaction Design
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Project Overview

As part of a project with BlueEdge Pvt Ltd, I worked on designing the user interface for a travel booking app. The primary objective was to simplify the booking process for users and enhance the overall user experience. Through extensive user research, we identified key pain points such as a confusing booking flow, long form entries, and lack of clarity in payment processing. My design focused on creating a smooth and interactive booking experience. I used a modular design approach to allow for flexibility and ease of use. Key features included a calendar for date selection, intuitive filters for sorting travel packages, and a progress bar to show users where they were in the booking process. To improve accessibility, I made sure that the app was compatible with screen readers and was responsive across all devices. After implementing the new design, the app saw an increase in bookings and a reduction in abandoned transactions, which proved that a seamless UI can significantly enhance user engagement and satisfaction.

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