
This strategic revamp repositions TrendTide as a bold, inclusive, and sustainability-forward brand for Gen Z and Millennials. Through data-driven insights and the application of core frameworks like BCG Matrix, Porter’s Five Forces, and Brand Positioning, we identified growth opportunities and refined our competitive edge. Our creative marketing campaign bridges fashion with purpose, amplifying TrendTide’s voice on digital platforms, enhancing consumer loyalty, and driving brand recall in a cluttered fast fashion market.
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