Wooble
Closed · Closes 24 Mar 2027
Problem Framing And UX Audit
Choose a simple digital product flow in a real-world category such as payments, food delivery, commerce, travel, or productivity. Study the experience, identify the target user, define the core user problem, and produce a UX audit that clearly explains what is broken, why it matters, and which opportunity should be solved first.
Challenge closed
Evaluation only · Closed
The brief
Submit a concise UX audit deck or document. It must include: 1) product and user context, 2) target user and scenario, 3) pain-point analysis, 4) current journey or flow snapshot, 5) prioritised problems, and 6) a design opportunity statement that will guide the next step.
Deliverables
- Submit a concise UX audit deck or document. It must include: product and user context, 2) target user and scenario, 3) pain-point analysis, 4) current journey or flow snapshot, 5) prioritised problems, and 6) a design opportunity statement that will guide the next step.
Evaluation criteria
- We will review clarity of thinking, relevance of the problem, depth of observation, prioritisation quality, and whether the opportunity statement is specific enough to design against in later steps.