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Closed · Closed 4 Jun 2025

Marketer's Masterpiece Challenge

Revive TrendTide with a bold ₹5 crore campaign — build your portfolio, win prizes, earn certificates.

Challenge closed

Evaluation only · Closed

A marketing competition for students and young professionals (0–2 years) to develop a ₹5 crore campaign reviving TrendTide Clothing Co., a fast fashion brand facing a 22% sales decline.

What comes with each prize

On top of the cash, each place carries its own package.

  1. Winner

    • Website feature and social media shoutout

Included for everyone who submits

You keep these whether or not you place.

  • Marketer's Masterpiece Challenge

    Earn a Wooble badge on your profile (top 3).

  • Participation certificate

    Get a verifiable certificate the moment you submit your work.

Overview

The Marketer's Masterpiece Challenge is a marketing competition for students and young professionals (0–2 years of experience) to showcase creativity, strategy, and analysis. Participants developed a ₹5 crore (~$600,000) campaign to revive TrendTide Clothing Co., a fast fashion brand facing a 22% sales decline in a ₹400 crore market. Using the provided case study, participants analyzed data, crafted a campaign, and built a portfolio demonstrating skills in brand management, social media strategy, and competitive analysis. Winners received ₹5,000 cash prizes and features on Wooble's website and social channels. All participants earned a digital certificate of participation.

The brief

TrendTide Clothing Co. is a fast fashion brand facing a 22% sales decline in a ₹400 crore market. Its core audience — Gen Z and Millennials — demands ethical, trend-forward, and personalized fashion experiences.

Your task: craft a ₹5 crore revival campaign that repositions TrendTide as a modern, value-aligned brand through sustainability, inclusivity, and digital engagement.

Deliverables

  • One-Page Campaign Brief
  • Budget Breakdown
  • Five-Minute Pitch with Creative Element
  • Strategic Analysis Tasks (Brand Management, Growth, Social Media, BCG Matrix, Porter's Five Forces)

Evaluation criteria

  • Strategic Insight (10%)
  • Creativity (25%)
  • Feasibility (10%)
  • Presentation (15%)
  • Portfolio Quality (40%)

Results

Declared on 10 Jun 2025.

View full results

Marketer's Masterpiece Challenge

Issued by Wooble

Winners & standout work

See what strong submissions look like — then build yours on the next challenge.

Full results
1st place
Neha SinghNeha Singh@nehasingh

The Conscious Closet

The Conscious Closet blends purpose with performance - a marketing revamp for TrendTide focused on storytelling, speed, and conscious consumerism.

162
View project
Ramsai NandyalRamsai Nandyal@ramsainandyal

Trend Tide Reimagined: A New Wave of Fashion

TrendTide Clothing Co. presents a Rs5 crore marketing revival campaign targeting Gen Z and Millennials through sustainability, inclusivity, and digital engagement. The strategy includes influencer-driven Instagram Reels (#StyleTheTide), sustainable flash sales, city-based pop-ups, and a loyalty pro

198
View project

More challenges at Wooble

Prizes are offered and awarded by the challenge host. Amounts shown are as stated by the host and may include the host’s own valuation of non-cash items. Who places, how and when a prize is paid, and any tax or deduction, are between the winner and the host. A challenge may close, change or be withdrawn before results are declared.