Part of Wooble Builder Awards '26
Programs
Open · Closed 5 Sept 2026
Brand & Creative Builder Award '26
Branding • Strategy • Storytelling • Creative Campaigns
Evaluation only · Open
Build a brand around what matters to you. Create something new, reimagine an existing brand, or develop a focused creative campaign — and show how strategy, storytelling, and creative execution turn an idea into a memorable brand.
What comes with each prize
On top of the cash, each place carries its own package.
1.1st
- Certificate
2.2nd
- Certificate
3.3rd
- Productivity Kit
- Certificate
Included for everyone who submits
You keep these whether or not you place.
Participation certificate
Get a verifiable certificate the moment you submit your work.
Overview
Create a brand around something you genuinely care about. Bring an idea, business, cause, community, product, or personality to life through strategy, storytelling, and creative execution — new brand, reimagination, or campaign. Individual participation · everyone can apply · registration closes 24 Aug 2026, 12:00 AM IST.
The brief
What you may do
- Create a completely new brand
- Reimagine an existing brand
- Build a campaign for a cause, product, service, event, community, or personal brand
- Submit a branding project you are currently developing
- Choose any industry or audience that interests you
Suggested project paths
Choose one:
- New Brand Creation — Build a complete identity for an original business, product, service, or community
- Brand Reimagination — Reposition and redesign an existing brand, explaining what needed improvement
- Creative Campaign — Develop a campaign around a product launch, cultural moment, social cause, or business objective
- Personal Brand — Create a meaningful identity and communication system for a professional, creator, founder, or public personality
- Open Creative Project — Submit another brand-led project that demonstrates strategy, storytelling, and creative execution
The challenge
Build a brand around what matters to you.
Your submission should make clear:
- The problem or opportunity
- The intended audience
- The central brand or campaign idea
- How strategy and creative execution work together
AI and third-party assets
AI tools and third-party assets may be used, but must be disclosed. Undisclosed or substantially AI-generated submissions without original reasoning may be disqualified.
Deliverables
- Project background and objective
- Intended audience
- Central brand or campaign idea
- Creative strategy and rationale
- Visual identity or creative direction
- At least three practical applications
- Explanation of the participant’s process
- AI and third-party asset disclosure
- Case-study presentation (PDF recommended) and public links to creative work
- Optional walkthrough video (2–3 minutes)
Evaluation criteria
- Strategic clarity
- Originality
- Creative quality
- Consistency
- Relevance
- Presentation
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Prizes are offered and awarded by Programs, not by Wooble. Amounts shown are as stated by the host and may include the host’s own valuation of non-cash items. Who places, how and when a prize is paid, and any tax or deduction, are between the winner and the host. A challenge may close, change or be withdrawn before results are declared.