Part of Wooble Builder Awards '26

Brand & Creative Builder Award '26 banner

Programs

Open · Closed 5 Sept 2026

Brand & Creative Builder Award '26

Branding • Strategy • Storytelling • Creative Campaigns

Evaluation only · Open

Build a brand around what matters to you. Create something new, reimagine an existing brand, or develop a focused creative campaign — and show how strategy, storytelling, and creative execution turn an idea into a memorable brand.

What comes with each prize

On top of the cash, each place carries its own package.

  1. 1.1st

    • Certificate
  2. 2.2nd

    • Certificate
  3. 3.3rd

    • Productivity Kit
    • Certificate

Included for everyone who submits

You keep these whether or not you place.

  • Participation certificate

    Get a verifiable certificate the moment you submit your work.

Overview

Create a brand around something you genuinely care about. Bring an idea, business, cause, community, product, or personality to life through strategy, storytelling, and creative execution — new brand, reimagination, or campaign. Individual participation · everyone can apply · registration closes 24 Aug 2026, 12:00 AM IST.

The brief

What you may do

  1. Create a completely new brand
  2. Reimagine an existing brand
  3. Build a campaign for a cause, product, service, event, community, or personal brand
  4. Submit a branding project you are currently developing
  5. Choose any industry or audience that interests you

Suggested project paths

Choose one:

  1. New Brand Creation — Build a complete identity for an original business, product, service, or community
  2. Brand Reimagination — Reposition and redesign an existing brand, explaining what needed improvement
  3. Creative Campaign — Develop a campaign around a product launch, cultural moment, social cause, or business objective
  4. Personal Brand — Create a meaningful identity and communication system for a professional, creator, founder, or public personality
  5. Open Creative Project — Submit another brand-led project that demonstrates strategy, storytelling, and creative execution

The challenge

Build a brand around what matters to you.

Your submission should make clear:

  1. The problem or opportunity
  2. The intended audience
  3. The central brand or campaign idea
  4. How strategy and creative execution work together

AI and third-party assets

AI tools and third-party assets may be used, but must be disclosed. Undisclosed or substantially AI-generated submissions without original reasoning may be disqualified.

Deliverables

  • Project background and objective
  • Intended audience
  • Central brand or campaign idea
  • Creative strategy and rationale
  • Visual identity or creative direction
  • At least three practical applications
  • Explanation of the participant’s process
  • AI and third-party asset disclosure
  • Case-study presentation (PDF recommended) and public links to creative work
  • Optional walkthrough video (2–3 minutes)

Evaluation criteria

  • Strategic clarity
  • Originality
  • Creative quality
  • Consistency
  • Relevance
  • Presentation

More challenges at Programs

Prizes are offered and awarded by Programs, not by Wooble. Amounts shown are as stated by the host and may include the host’s own valuation of non-cash items. Who places, how and when a prize is paid, and any tax or deduction, are between the winner and the host. A challenge may close, change or be withdrawn before results are declared.