India Post Mascot Design Contest '26

Can you create the face of one of India's most trusted institutions?

Evaluation only · Open

For more than 170 years, India Post has connected families, businesses, and communities across every corner of the country. From handwritten letters to digital financial services, it has evolved with India while continuing to stand for trust, reliability, and service. Now, for the first time, India Post is looking for its official mascot. Create an original character, give it a memorable name, and tell the story behind a design that can represent India Post for years to come.

What you can win

Also included

Expert review
Your work is reviewed by experienced practitioners.

Overview

This isn't just another design competition. It's an opportunity to create a character that could represent India Post across campaigns, schools, events, merchandise, digital products, philatelic products, exhibitions, and public awareness initiatives. Whether you're an illustrator, graphic designer, animator, storyteller, branding enthusiast, student, or simply someone with a brilliant idea, this challenge invites you to create a mascot that embodies trust, reliability, inclusivity, digital innovation, last-mile connectivity, and service. But great design isn't just about drawing. It's about telling a story. On Wooble, showcase your complete creative journey — from research and first sketches to the final concept, design decisions, mockups, and presentation. Receive expert feedback, strengthen your portfolio, and create proof of your design thinking before submitting your final entry through the official MyGov portal. The contest is open to Indian citizens of all ages. Each participant may submit one entry and must own the submitted design and name. The official entry must be original and manually created; India Post discourages AI-generated mascot designs. Wooble is independently surfacing this opportunity to help designers discover it and document their work. Official submissions, evaluation, prizes, and intellectual-property decisions are managed solely by the Department of Posts and MyGov.

The brief

What You'll Create

A unique and original mascot for India Post
A memorable name for your character in any Indian language, with an English or Hindi transliteration
A 150–200 word concept note explaining the concept, symbolism, and rationale behind the mascot design and name
Visual mockups showing how the mascot comes alive across print, digital, animation, merchandise, and large-scale branding

Official Submission Requirements

Submit the final entry through the official MyGov portal.
Upload a high-resolution JPG, PNG, or PDF at a minimum of 300 DPI and 1920×1080 resolution; maximum file size is 10 MB.
Be ready to provide editable AI, CDR, EPS, or SVG source files within one week if requested by the Department of Posts.
Submit only original work that has not been previously published, entered in another competition, or used commercially.
Selected entries transfer intellectual-property rights to the Department of Posts; read the official terms before entering.

Submission window: 15 July 2026 to 15 August 2026

Build Your Wooble Proof

Use Wooble alongside your official submission to document research, sketches, iterations, naming explorations, design rationale, and touchpoint mockups. Your Wooble project is portfolio proof; it does not replace the required MyGov submission.

Deliverables

Original India Post mascot design
Mascot name and transliteration
150–200 word concept story
Research, moodboards, and early sketches
Character development and design iterations
Colour, typography, and symbolism rationale
Print, digital, animation, merchandise, and environmental mockups
Final high-resolution presentation

Evaluation criteria

Creativity, originality, and uniqueness — 30%
Alignment with Department of Posts values and objectives — 25%
Design: aesthetic appeal, simplicity, and universal relevance — 25%
Design: adaptability and scalability across formats — 20%
Name: simplicity, clarity, and ease of pronunciation — 25%
Name: ease of use across platforms and languages — 20%